Freesat is a subscription-free digital satellite service whose TV platform, Free Time, is rapidly expanding in the UK. This platform now debuts 4oD, the video on demand service from Channel Four. With this addition, the service is comparable with YouView. Besides the great range of the standard shows on offer, viewers can now watch Channel Four’s on-demand shows from Free Time. They are thus given remarkably diverse viewing options in regard to Channel Four’s programmes. They cannot only watch the latest shows, but also classic favourites from the past three decades.
For the first time, the HTML 5 version of 4oD is launched on UK satellite TV, as on BBCi Player, ITV Player, and You Tube; this further improves the standard of TV viewing. Furthermore, the service’s backward functionality enables viewers to access what has already been shown via an electronic program guide, so they can easily keep track of their favourite shows from the last four weeks, including the atmospheric drama The Returned and the hit documentary Dogging Tales; the latter appeared only about two months ago and has the highest popularity on 4oD this year. Free Time has been created according to open standards for hybrid TV, containing elements of Hbb TV and HTML 5 browser technology. Among the company’s future plans are incorporating a remote record app for phones and tablets, along with new online music and film services.